There are several things to consider when designing a printed piece:
- size (mailed pieces have strict size constraints)
- number of pages (should be in multiples of four if the piece is saddle-stitched or bound)
- folds (placement and alignment)
- visual effects of typestyles and other design elements
Printing Services uses the Pantone Maching System (PMS) for ink color choices. Four-color jobs are printed using the four process colors: cyan, magenta, yellow and black (CMYK). Ink is greatly affected by the paper stock; colors look brighter when printed on coated rather than uncoated papers. A customer service representative is available to answer any questions about selecting ink colors.
There are a large number of paper stock options available. These options includevarious finishes (matte, dull, satin, gloss), colors, and cover and text weights. Customers may choose between coated or uncoated stock.
Coated stock has a thin coating of clay and other materials on base paper, which allows for fine, clear details, especially in halftones. It is usually more expensive than uncoated paper.
A customer service representative can help select which paper type is best for a specific project.
Carefully consider the order quantity. Should demand for a printed piece exceed the original order quantity, a customer service representative can help find cost-saving solutions to avoid expensive reprints.